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lily+jae POP UP SHOP Grand Opening!!!!

17 August 2010

lily + jae is 'One of a Few' to Make a Pop-Up Appearance on the West Coast

Vancouver designer launches Fall collection at pop up store launch party.

AUGUST 26TH 5-9 PM
354 WATER ST., VANCOUVER, BC

Canada's most coveted contemporary women's wear brand, is celebrating the launch of their first pop-up shop on August 26th in Vancouver's premiere Gastown clothing boutique, One of a Few.

Open until the end of December, the 'pop-up' concept will allow shoppers a chance to get their lily + jae fix in one convenient location. The pop-up shop will carry samples from the past six seasons, vintage inspiration pieces and a fantastic selection of sale items (starting at $9.99) With so much selection, lily + jae followers are sure to leave with an arm full.

The launch party will also introduce the highly-anticipated Autumn 2010 collection of lily +jae aptly titled "Less is More". Sophisticated and gentle, this new collection tells a story through colour, texture and shape. Fabrics are natural, yet versatile, and rich in both content and texture - from custom printed silk to cheek-soft cashmere.

"One of a Few is excited to announce the lily + jae Autumn 2010 pop up shop at our Gastown store." says One of a Few owner, Michelle Rizzardo. " We have been long time fans of lily + jae and are honored to have their latest creations hang next to our favorite brands. Our styles match, and our customers are already counting down the days until the goods arrive."

While guests shop and mingle, complimentary wine and cupcakes will be served as Vancouver's own Golden Girl, DJ Sincerely Hana, provides the soundtrack for the evening. The night of girly fun continues with Pro Nails by Christina Darling, who will be pampering guests with custom manicures.

Pop-up shops... So hot right now.