In 2006, while working in wardrobe for film and TV, Jude Feller visited local boutiques in search of detail-oriented, casual clothes that were both functional and attractive, and came up empty-handed.
Never one to shy away from challenge, the self-described tomboy left her job and set out to create quality pieces that she would want to wear. The result? lily + jae, a line of young women’s contemporary street wear designed for the prototypical girl next door: energetic, innocent, and playful. A year and a half later, lily + jae has become known for soft hoodies, flirty dresses, flattering coats, and expertly tailored high-waisted trousers. Our line is independently designed and manufactured in Vancouver.
Adored by girls and women all across Canada, lily + jae celebrates our third season of production by expanding into the USA. Response has been overwhelmingly positive to date. Already our clothes have been seen on stars such as Lily Allen, Ashlee Simpson, Sarah Polley, and Amy Smart, to name a few. We can’t wait to see where we go next.